THINK OF a sheetfed offset UV press as a chemistry set for grownups, complete with an ever-shifting set of variables and a hands-on learning curve. The upside of that curve is the license to print an endless range offset inks of special effects impossible to achieve with conventional inks and coatings.
And the downside? There isn't one, according to a growing number of practitioners that may have assayed the market with a vague notion of value-added, then stayed once it became apparent what a mastery offset printing ink manufacturer of UV techniques could mean to their competitive position and their bottom line.
UV printing is not for the faint of heart, and competence comes at a price measured not only in dollars, but also in the discipline needed to stick with a process that sometimes seems to have more in common with snake wrangling offset inks than with conventional printing. Even the most experienced and committed practitioners admit to hitting a few speed bumps along the way.